6 Swimwear Brands That Will Make Your Instagram Pop

Have you planned your summer holiday yet? Whether you’re going to sun yourself on a Caribbean cruise or go city hopping on an interrailing trip of a lifetime, no doubt you’ll be making the most of the warm weather. We all know that escaping our every day lives for a while is great for our mental health and overall wellbeing, so it’s a happy coincidence that it can also be great for your IG feed!

So, if you want to ensure you’re looking stylish while sipping a Pina Colada by the pool, check out my favourite swimwear brands what will make your Instagram pop:

Inamorata Swimwear

Feminist queen Emily Ratajkowski launched this iconic swimwear brand with her childhood friend, Kat Mendenhall. It’s all about body confidence and female empowerment, something which is reflected in the bold, playful designs. She’s also launched a casual clothing range too!


This brand is practically still a baby, having just been launched in the spring of 2017. They took a strangely technical approach to design their swimwear by using over 1.5 million body measurements from 10,000 women! This ensures their sustainable swimwear fits just right on every body type.

Zulu & Zephyr

For something that’ll definitely make you stand out from the crowd, try Zulu & Zephyr’s daring figure-enhancing bikinis. Their gorgeous cleverly cut bralettes and bikini bottom not only make the most of your curves, but they also emphasise your tan as they come in a beaming white colour.


Asceno was founded in 2014 by two best friends, Lauren and Poppy. Their collection of stylish swimwear is both glamorous and timeless. They’ve also managed to create their own signature style too, with stripes and patterns giving a throwback to the ‘60s.

Kore Swim

Kore has been named after the Greek word meaning “maiden”. The company is headed by Jessica Tracy and her sister, who just wanted to make beautiful swimwear that was also functional. All swimsuits are made from Italian materials, with sustainable and ethical production standards.


If you’re going for vintage vibes on the ‘gram, then browse Galamaar’s amazing collection of comfortable, classic swimwear. Featuring perfectly cut pieces and retro-inspired swimsuits, this brand has everything you could ever need to strut your stuff in style when you’re on the beach.

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